Golf outings are a blast! It's hard to think of a better
way to court clients, reward employees, or raise funds for a worthy cause.
But outings are a lot of work, so putting together a plan and being organized
is crucial to hosting a great event. We're glad to help! You can go to
the Golf Outing Specialist at http://www.tpigolf.com
for golf outing kits and prizes
Before the event:
Pick a Course
Where you hold the outing is the key to success. You have to set your
budget first. A country club that most people have heard of, but few have
played, will get a great response but can be costly. Pick a budget that
makes sense and then check a variety of courses for tee time availability,
location, club amenities, and experience handling outings.
Pick a logo
Pretty simple if it's a corporate outing, or a fundraiser for a well-known
charity. Giving your outing a unique identity will help with promotion,
visibility, and will make the event unforgettable for the players. The
logo should be used for all communications about the event, all signage,
and on many of the prizes and favors.
Promote the Event
Use the tools you already use to promote your business or organization.
If you have a website add a page! If you have a newsletter mention the
event. Have an on-hold message? Include information about the outing.
Your first contact can be a simple Save the Date message. Get a lot of
people on your committee. Not only will it help you split the work but
also it will increase the buzz about the event.
Finding Donations and Picking Prizes
Here's another place where having a recognizable logo will be helpful.
Local merchants get hundreds of requests and sticking out from the crowd
will help. Have lots of volunteers make calls. The more people involved
the greater chance for success. Don't forget to ask merchants to sponsor
a hole. That way they know that every single golfer will see their logo
and know they made a generous contribution.
Day of Event:
The registration table is the craziest place on the course the day of
an event. Being organized will really help. Having a giant board preprinted
with all the teams members, starting times (or starting hole if it's a
shotgun event) will really help. Using a banner for your table sign, a
welcome sign, or to promote sponsors is always effective. It's always
a good idea to have a gift for every golfer. I've seen simple gifts (a
sleeve of balls and a few tees) to very nice packages that give you an
opportunity to keep your logo or message in front of the golfer long after
the last ball is struck. Imprinted golf towels, imprinted golf tees, golf
bag tags, golf caddy, or golf balls are an excellent way to let everyone
know they'll be getting great value for their investment.
Four to five hours of exercise in the sun can leave people awfully hungry.
You should start the golfers off with something in the clubhouse. Something
simple like doughnuts and coffee is not expensive and is greatly appreciated.
At the turn give them a sandwich and a beverage. Continue branding your
event by giving every golfer a water bottle with a personalized logo to
commemorate the outing. Not too fancy here because you don't want people
to settle in before they finish their round. After the round feed them
a meal. The all time favorite is steak but your budget will dictate what
you can do. Feeding a couple hundred hungry golfers is no way to learn
the catering business. Be aware some courses won't let you bring in your
own food or your own caterer. Just something else to consider when choosing
Awarding the Prizes
Lot of prizes is a good thing. You probably will have some golfers that
are not too skilled so give them a chance to win also. A door prize drawing
is a good idea. If you are having a fundraiser take a couple of great
prizes and sell raffle tickets. Great prizes mean you can charge a premium
for the tickets instead of a dollar a ticket. Make sure your emcee is
funny without being long-winded. Lots of golfers will need to get home
or back to work and they don't want to sit around all night. Make sure
the awards move quickly.
Make the Next Year A Success
If you know the date for next year's event make sure you let it be known
at this year's event. I've even seen some groups accept reservations on
the spot. A great way to get on someone's calendar.